Google is a powerhouse when it comes to online advertising, with billions of ads served on their platforms every day. However, with great power comes great responsibility, and Google has recently announced that they will be introducing a verification process for all advertisers.
This verification process is optional for now, but in the future, all advertisers will need to verify their identity to continue serving ads. This move is aimed at increasing transparency and ensuring that ads are being served by legitimate businesses.
So, what does this mean for you and your business? Well, if you’re currently running ads on Google or planning to do so in the future, it’s crucial that you complete the verification process and apply for a blue verification badge.
What Is The Blue Badge?
These badges are given to advertisers who have been vetted and approved by Google and signal to potential customers that the advertiser is a trustworthy and legitimate business. Having a blue badge can lead to increased click-through rates and overall ad performance, as customers are more likely to engage with businesses that have been verified by Google. In a competitive digital advertising landscape, leveraging the added trust provided by these labels can help advertisers stand out from the crowd and improve their ROI. So, if you’re looking to take your Google advertising to the next level, consider applying for a blue verification badge after completing the verification process.
How To Get Verified?
To complete the verification process, Google requires the submission of certain documents. For your organization, you will need to submit either:
- Certificate of Incorporation,
- VAT Registration Certificate
- Certificate of
Registration of Charity. Additionally, you will need to provide an ID for verification purposes, which can be one of the following documents:
- Driving license,
- Passport
- National identity card,
- Residence permit.
Conclusion
Completing the verification process may seem like a hassle, but it’s an essential step in maintaining the integrity of your advertising campaigns. By verifying your business, you demonstrate to potential customers that you are a legitimate business, which can help to build trust and credibility.
Furthermore, the additional features that are unlocked after completing the verification process can help to boost the performance of your ads. For example, verified advertisers can use custom audiences to target specific groups of people based on their interests, behaviors, and demographics.
In conclusion, if you’re currently running ads on Google or planning to do so in the future, it’s important to complete the verification process. Not only will it help to ensure that your ads continue to be served, but it also demonstrates to potential customers that you are a legitimate business. So, take the necessary steps to verify your business today, and start reaping the benefits of being a verified Google advertiser.
