It's difficult for brands to stand out in a competitive digital landscape.
We take a time to know our customer and their busines.
We spend a time up front of each of my new project understanding who my clients are, who their customers are and what are the goals for both parties. This approach helps me understand the new challenge better, identify more accurate goals and deliver more effective and specialized strategies.
Design Is A Big Deal
At Simply The Web we believe great design elevates brands above their competitors. For us, a design is visual, but it’s also strategic. We aim to create products that are elegant and memorable, but also tactical enough to persuade end-users and drive conversions.
Web Designer Principle
Balance – It’s important for web designers to create a balanced layout. In web design, we refer to heavy (large and dark colours) and light (small and lighter colours) elements. Using the correct proportion of each is critical to achieving a balanced website design.
Contrast – In colour theory, contrasting colours are ones placed opposite one another on the colour wheel. Web design offers a few other areas where contrast is applicable. Designers look at contrasting sizes, textures and shapes to define and draw attention to certain sections of the website.
Emphasis – is a design principle founded in the intentional “highlighting” of certain important elements of the website layout. It’s important to note that if you emphasize everything on the page you end up emphasizing nothing. Imagine a page in a book where 80% of the content is highlighted in yellow …does anything really stands out?
Consistency – Also called repetition or rhythm, consistency is a critical web design principle. For example, clean and consistent navigation provides the best user experience for your website visitors.
Unity – Unity is the relationship between the various parts of the website layout and the composition as a whole. Based on the Gestalt theory, unity deals with how the human brain visually organizes information by grouping elements into categories